Hi, I'm Miriam
Freelance Marketing & Communications Consultant
About me
I have been working as a project manager and marketing consultant in the advertising industry for over 14 years, focusing on digital communication and serving various national and international clients.
l always keep the thread in my eye, like to work in a team and distribute the tasks according to the respective skills of my team members. Only together successful projects can be developed and in sparring the most creative solutions can be found. In addition to sparring in a team, I get inspiration from exchanging ideas with a wide variety of personalities and enjoy engaging in interpersonal dialog.
Services
Holistic project management and consulting – from the initial strategic springboard to execution, evaluation, and success measurement.
☑️ Marketing & Communication Consulting – advisory services for effective brand communication & campaign planning
☑️ Social Media, Websites & Digital Projects – consulting & project management for digital platforms, covering strategy, content planning, website development coordination & community engagement.
☑️ AI-Driven Process Optimization – advising on the meaningful integration of AI tools to simplify workflows & enhance efficiency (Understanding, Working & Leading with AI)
☑️ Event Communication Consulting – from pre-event storytelling to on-site messaging & post-event visibility
☑️ Production Consulting – supporting and managing video & photo productions
☑️ Pitch Consulting & Management – guiding agencies & brands through structured pitch processes, from preparation to execution
In German and English – onsite or remotely.
These are just examples – let’s talk and find out how I can support you.
Vita
05/2023
Freelance Marketing & Communications Consultant
Free for bookings in the field of marketing communications for agencies, brands and other companies who are in need of marketing support
10/2020 -- 04/2023
Senior Account Manager
Albert Bauer Companies GmbH & Co KG
Clients: alla and jen GmbH, Fielmann AG, Meyle AG, Paradise Fruit Solutions GmbH, Plantours Kreuzfahrten GmbH, tesa SE, Thuasne DE GmbH, Gerhard D. Wempe GmbH & Co. KG
Main Focus: 360-degree communication along the customer journey with a focus on strategic consulting, social media & digital marketing
02/2019 -- 12/2020
Freelance Senior Account Manager
Freelance Account Management support on different projects for agencies like Albert Bauer Companies, Publicis Pixelpark, Serviceplan Campaign etc.
In addition: social media & strategic consulting for small brands and different artists
02/2018 -- 01/2019
Senior Digital Account Manager
GGH MullenLowe GmbH
Clients: Das Futterhaus Franchise GmbH & Co. KG,
Dirk Rossmann GmbH, Fielmann AG und New Business
Main Focus: 360-degree communication along the customer journey with a focus on brand development, digital marketing and international pitch support
07/2017 -- 01/2018
Senior Digital Account Manager
KNSK Werbeagentur GmbH
Clients: Evonik Industries AG
Main Focus: Online communication activities - new and further development of online portals incl. individual solutions for content management systems, conceptual work
09/2014 -- 06/2017
Digital Account Manager
GGH MullenLowe GmbH
Clients: IKEA Deutschland GmbH, Seat S.A., VIER PFOTEN - Stiftung für Tierschutz
Main Focus: 360-degree communication along the customer journey with a focus on digital marketing
09/2012 -- 08/2014
Junior Account Manager
Select World GmbH
Clients: Parfümerie Douglas GmbH, P&G Switzerland - Wella Professionals
Main Focus: print communications, accompaniment of TVC and photo productions incl. preparation and follow-up in the context of campaign development
Education
2009 -- 2012
Europäische Medien- und Businessakademie &
Hochschule Mittweida
Bachelor of Arts in the field of Applied Media Economics